The past year has not been a good one for liberal talk radio. In the past 12 months, the format has seen a loss of 15 stations reaching a potential 13.6 million radio listeners. During this same time period, only two stations reaching 625,000 potential radio listeners started carrying the format.
From April, 2004 when AAR started national program distribution until February, 2006, the lib talk universe grew from 0 to 64 full time stations -- that’s about 3.2 new stations per month and potential listeners grew from 0 to 82 million -- that’s about 4.1 million new potential listeners per month. However, since February 2006 it has been mostly downhill for lib talk.