Updated, Saturday, October 13, 12:20 pm. Update set in Bold Face Italics
Since conservative talk accounts for over 90% of the programming on talk radio stations it is not surprising that the radio trade press sucks up to right wing talk hosts, their syndicators and the hundreds of radio stations that are dominated by the format.
After all, these publications derive much of their ad revenue from the big syndicators like Premiere Radio, Westwood One, ABC Radio Networks, and Talk Radio Network and talk radio, while flat in the ratings for the past ten years, still is the most listened to radio format.
In order to get an idea of how biased the radio trade press is to conservative talk radio, just consider the coverage of the events following Rush Limbaugh’s remark ten days ago when he apparently referred to soldiers opposed to the Iraq War as "phony soldiers."
The incident has been thoroughly chronicled in the mainstream media (or as Limbaugh calls it the drive-by media.) To be completely balanced we will link to articles in the "liberal" Washington Post and the "conservative" Washington Times. Also, Talking Radio has covered the flap and you can read our coverage by scrolling down.
Now if you didn’t read either newspaper, or don't follow this blog and your sole source of news coverage came from the radio trade press here’s what you would have learned:
On October 2 in the News-Talk-Sports Air Check, Al Peterson reported on the incident under the headline "Senate All Fired Up Over Rush"
Please Al. You know that’s not what happened. A complete transcript of Limbaugh’s remarks was posted on Media Matters for almost a week when you wrote this bs. You know that he said "phony soldiers" in response to the following comment made by a caller.
CALLER 2: No, it's not, and what's really funny is, they never talk to real soldiers. They like to pull these soldiers that come up out of the blue and talk to the media.
LIMBAUGH: The phony soldiers.
But it gets better. NTS Aircheck’s report continues:
Why doesn’t Peterson include any parts of Reid’s letter in his report or quote any of the other Senators who commented on the matter. How about a Republican like Norm Coleman of Minnesota who said.
I guess that Randi Rhodes andEd Schultz never got back to the "Insider". Their syndicators also advertise in this publication.
So I guess, the Insider agrees that the letter "smeared" his holiness Rush Limbaugh. Of course the item didn't mention that 40 other U.S. Senators signed the letter. Also, we're curious how Limbaugh got the original letter since it was sent to Mark Mays, CEO of Clear Channel.
What really disappointed us was the final paragraph in report that published in allaccess.com.
Allaccess.com is our favorite radio trade journal and generally does a good job when covering political talk radio. On October 2 they concluded a fairly balanced report of the ‘phony soldiers" flap with the following statement:
Also, allaccess's reporters know that Media Matters had little to do with Imus' meltdown. When Imus called the Rutgers women’s basketball team "nappy headed hos," it made it to the front page of most major American newspapers the next day and dominated the print and electronic media for several weeks leading up to the Imus' termination by MSNBC and CBS Radio.
Finally, we can’t let the Talkers Magazine of the hook even though it will be a couple weeks before they release their next issue.
On their website Talkers published also suspected that phony soldiers was just a way to bring back the Fairness Doctrine.