Air America Radio Network launched on April 1, 2004. In the first 13 months of existence the liberal radio network grew to 61 affiliated stations serving a potential of just over 100M radio users (the so-called 12+ group)-- that's about 7.7 million new potential listeners each month! In the next six months AAR has added 14 stations and lost three -- WLTQ in Charleston, SC; WHJJ in Providence, RI and WHAT in Philadelphia.
The bottom line is that AAR is still available to just about 100,000 potential radio listeners. The rumor is that they will be losing their coverage on KTTX in Phoenix before the end of the year. -- That’s another 2.8 million potential listeners.
What is happening to AAR?
Have they hit the wall?
Are they just taking a pause before gaining coverage again?
Or are they starting to fade?
No growth in six months in either coverage or ratings. This is not good.